What is a Blog Website? (& Why Every Business Needs to Start Blogging)

One question that we often get asked at LYFE Marketing is – what is a blog website?

Though blogging began as a sort of digital journal, allowing individuals to write about their lives and experiences, it soon also became a marketing tool for businesses to connect with their target audiences.

Today, small businesses that blog get 126% more lead growth than those without a blog.

That’s because blogs are a great way to add value for your leads and customers through educational and engaging content that addresses their greatest needs and challenges.

Not to mention, businesses can show a little personality in their blog content, which can help them establish and reinforce their brand persona.

Below, we’ll answer the question, what is a blog website, and explain how blogging can help your business reach and connect with your ideal audience.

We’ll also give you the information you need to get started creating a business blog of your own.